How to Write a Winning Business Plan

A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it or describing your business strategy, showing you've written a plan, making an effective business plan can seem a frustrating and hard challenge. However, this skill is a vital requirement for any entrepreneur or business seeking to increase their chances of survival. Here are the tips for writing the business plan from the marketing consultant in Sydney True North Business Consulting, "if you fail to plan then you plan to fail":

 The business plan should be very comprehensive with backed financial data with practicality of each milestones to validate the goals and strategic process to reach them. It should include the purpose of the company which is the True North aka vision and the why for your business, the goals and objectives of the business, as well as real market financial data or current historical financial data and researched information. The marketing should also be described in detail, that is, Product, Place, Price and Promotion as well as a detailed competitive analysis stating the strategic overview and reverse engineering the long term objective back to the actually engagement rate or cost per lead for each dollar allocated to  the marketing budget as clear logical and trackable goals. A business owner should always tailor the FINAL version of the business plan to their own personality.

 The comprehensive business plan is to state the vision and mission of the business. This can be as simple as saying "I want to build a well branded local florist which allows me a desirable lifestyle to raise my children" and “I would like to sell flowers for a profit”. This is a relatively basic and broad statement that merely states at a high level big picture view the company’s purpose and future goals. In addition, it is recommended that the prospective small business owners prepare a short executive summary that clarifies and highlights the key points of the business plan to prospective investors or even to themselves and their staff that they might want to share the companies vision with.

 The business plan should include a detailed description of the proposed or actual and this will fill the main body of the businesses direction and strategy. This portion of the business plan should include the type of business form used as well as the type of business merchandising, manufacturing service, franchise or other operations of the business. A statement of the potential opportunities for growth should be included. The hours of operation should be included as well as the proposed method of servicing your customers and what your competitors do well and where you see yourself providing just as much if not more value than them to make your impact on the market.

 The description of the company’s history, many prospective companies will be startups and therefore will not have much of an operating history. It is OK to be in a startup as long as the rest of the business plan is strong and focused though you can use industry researched financial data and give yourself a conservative guideline to what you wish to expect from your market, this also shows you have done the actual research and your numbers to reduce the risk before taking this venture on and also looking for investors to help fund this start up. If the company is not a startup, then a description of past history, operational as well as financial, future goals, and the method of implementation are warranted.

 It must be considered while constructing a small business plan will be around the delivery and strategy of your product or services being offered by your company to the market. As easy as that sounds, there can be a great difficulty in selecting a product or the delivery of a product. A description of how the product or service you intend to offer.  Offering of how will it benefit the consumer should definitely be included in the business plan. A description of the anticipated demand for your product or service should be included as well as potential cash flow from your product or service be ready to validate the forecasted financial for the business plans and try to be more conservative than optimistic to as you want to be prepared on the a lower worst case outcome to always ensure protection on the downside in business. One of the primary difficulties a small business faces is the type of product or service they will be selling to the public and how do you stand out with yours to be the best. In the case of a service you certainly do not want to be in an area where many other companies offer the same service as you do because having the ability to differentiate yourself is something that should be addressed and how you will break into your market to survive.

plan should always be viewed as a living document and contain specifics regarding dates, deadlines and specific responsibilities and this is a good psychological aspect to any owner having critical milestones to celebrate when you achieve them on time and also when you fall short to reflect and review what happened to try improve this for next time you might be presented with a similar challenge in your business. It should be constantly reviewed and updated, as well as being used in regular “plan versus actual” discussions. There are many business plans in the industry today that I se that have a business plan with little strategy or action plan to explain how to execute and implement effectively off and achieve the goals, which is why the practical way of how you work your way through the obstacles of running the business for real and things are live will be the outcome to if you achieve the results. Many businesses rely heavily on people taking actions and being accountable for them just as much as the high level business plan and goal setting too. A winning business plan and aligned to a detailed action plan with the right talent behind it to implement it without hesitation and the ability to adapt and innovate in a rapidly moving business world will ensure that the business is on a safer path to achieve the company’s goals and move towards the vision with positive results time and time again.

How to Reduce the Business Expenses Straight Away

Running a business means facing increasing running cost, taxes and fees on an annual basis. The costs seem to multiply exponentially each year, and the challenge is to balance those costs with revenue to not just increase total revenue but also the bottom line otherwise the extra stress and risk is pointless. When revenue holds steady, the costs have to come down to maintain that balance. Struggling businesses usually scramble to find ways to cut their costs before they go so far into debt they’ll never recover. If you are wondering how to reduce costs in business, here are some money-saving techniques from business strategies services in Sydney that you can implement right away:
Record your actual costs and compare them with the amount allocated in your budget. Also have budget for the business overall and then allocate a budget to various areas or departments in the business. Try to work out why there is a discrepancy between what you planned to spend and what you actually spend. The larger the cost overrun, the more scope there should be for savings. Actual costs that are higher than your budgeted costs usually indicate room to reduce costs. Lower costs may indicate good management, but might also reflect a drop in quality or potential problems. If possible make each cost the responsibility of one person or manager. Some costs will be easier to control if one person is responsible for that cost throughout the business. Get your employees involved in cost control as always asking for feedback and innovative ways from staff not only is a opportunity to motivate the staff to get involved but leverage off their knowledge as every one will have one idea that you never had before even if it's small or big they will trust me. Give them an incentive to suggest cost-saving ideas and ask what causes them problems or wastes their time which is a very well renowned business model called Kaizen from Japan which is feedback from the bottom up of a company but the top down needs to embed and encourage this behaviour to actually work effectively across an organization.
Employ the right people who make money for your business, more money than it costs to retain them. That means hiring people who are capable of doing the job and have experience and skills. Give responsibilities to the employees with the most skill and efficiency in those areas and making sure they care enough about there job and role to want to contribute and see the company do well and its just not clock work, this ability to get your employees into a mindset of being apart of the bigger picture in business is a skill itself for a manager or owner. Don’t use expert sales people for word processing or “numbers” people for design functions understand your staffs skills and strengths and then help them knuckle down on doing that more, you can do employee profiling through HBDI Herman Brain Dominance Intelligence programs to assess each employees capabilities if you don't feel comfortable making this judgement yourself. It's often necessary for one person to be responsible for a variety of tasks, but consider exchanging some of those tasks with another individual who shows greater efficiency. The right combination of experience and training can make the difference between a good hire and a great one and that difference can make a huge impact for the better or worse for a small business or a fast growing one too that needs quality resources.
Outsource your business as many of the individuals or companies that provide outsourcing services are able to do the work for considerably less money so it can help you to reduce cost right away, as you don’t have to provide benefits to their workers, and have fewer overhead expenses to worry about, for example, the cost of website development. Services like True North can help you find and contract highly qualified developers who generally charge a fraction of what you’d pay for a local hire. The cost different is so different and some or most of the countries abroad have English spoken workers that have minimum university level degrees and education at a USA standard level. The Australian market is booing via Philippine outsourcing agencies these days and like with any recruitment you can sometimes not get the best fit on the first hire or time around though from my own experience you can get amazing staff and over time they learn and develop a better understand of your business just like an employee would do locally but the benefit here is the cost is about 80% less of an expense. The time zone for Sydney to Philippines is only 2-3 hours difference so makes working hours and contact a lot easier tasks for other places. 
Review your marketing strategies to make sure that all of it is needed any time you can be the person that tries everything and implements more than is necessary without stopping to see what is proving you the most ROI return on investment. Most businesses spend a lot of money on marketing efforts that do not ever produce and no one has bothered to track it or to challenge why they are even doing it. By reviewing your marketing strategy regularly or having a full time marketing manager do this, you can find places to save money and also get better results with the dollars you are spending. Start by eliminating marketing efforts that are at least a year old if you cannot document how they have helped your business within that time frame. The ability to track and monitor the social media ads these days are easy and very effective if you or you marketing person is aware for them and taking the time to review it ongoing. One tip I suggest in the marketing world is to have few different marketing avenues but percentage base the revenue through what I call the "satellite" approach. Where 50-80% majority of the overall budget goes to the main revenue producing marketing strategy and the remainder of the budget would be split across 2 otters areas or be used as a risk free budget. To gauge and test across new social media platforms or areas of marketing but you want to review the ROI and impact they deliver otherwise this exercise is pointless so you can be ready to move onto the next profitable trend in marketing if you find something or the current big marketing thing dies suddenly, you won't be left in the dark and looking silly. Always be scoping the market, keep to a structured marketing plan and budget 
If you think you need to review your business expenses and look at effective ways to grow then talk to the experts in the small business space then request a call back from a True North small business specialist today: 

Why Facebook Marketing is Important and How to Execute on it for New Clients!

Marketing is the key to success for any business. However Facebook is becoming an increasingly important way of obtaining information about friends and family, but also about world events and any business owner knows information is key and holds leverage for a business owner. Whether it’s good or bad there’s no doubt that Facebook marketing is one of the most effective ways of marketing, the site’s impact is unquestionable. Over one billion users make it a cultural, economic and social phenomenon. So think about opportunity loss if you are not actively on this platform and in front of your customers either current ones or new.

To do Facebook marketing you have to join Facebook, and create your own profile page, where you will be able to tell people about yourself. And to market your business, try to start adding friends, preferably your own circle of friends or people that you already personally know. Once you build your own network of friends, it is now time for you to extend that network. Try joining groups that share your interest or groups that are interested in what you have to offer by target gin niche's. This is the easy alternative that can be beneficial to a a smaller business with a limited or no marketing budget but has the asset of time on their hands to be active about obtaining new clients.

You can also try personalizing your profile page to make it unique which will attract people to view it or engage with your content more. You might also want to post links to your website on your profile page or you can also syndicate your blog pages using RSS. These tools are already provided by Facebook, so you don't really need to know about HTML programming or other complicated internet things. The benefit of putting out a blog from your website to your Facebook profile page can generate traffic both ways along with adding additional back links to your website, back links increase the changes your website will rank higher on a google search for organic searches not paid Adwords.

Facebook marketing is important to businesses now knowing that majority of your customers or clients will be on this platform or in the future will be on this platform. It can work magic if you understand the potential is has to offer your business. Of all the social networking platforms on the Internet today, none has the same targeted advertising capabilities of Facebook. Facebook collects more details about its members than other services, these details allow you to create advertisements by profession, interests and social connections, allows you to target and expand your market reach and within these searches you can allocate a budget in dollar amount that has a specified time to use that budget across. It enables marketers to upload lists of contacts such as emails, so for the uses of a business that has a good sized data base of emails already then this is hard to overstate knowing it gives instant leverage to reengage to the people on that list within a more popular environment, so with users across the world devoting countless hours to the site being the business that is always popping up in the background allow you to be positioned for the next sales as you seem to always be there in their minds or in front of their eyes.

Facebook is a great place to market products and services without paid promotion as Facebook encourages word of mouth advertising with a share option imagine the impact of a really good referral share and positive feedback story that goes viral for your business, it amplifies the reach it will get. If someone likes your profile page or the products or services you sold them, they may be able to recommend you to their network of friends and also their groups so be delivering a good service is critical on these platforms as the positive or negative exposure can be stretch just as easy either way so keep this in mind with how you operate and conduct yourself as a business online. This means that the people in Facebook will be able to also advertise for you without paying for it.

So depending what type of budget your business can allocate to the social media platforms you need to know how to implement and execute an effective marketing strategy. Where I see many small businesses go wrong is not knowing how to execute the strategy and when they blow their initial marketing budget and the stats are terrible. They default to thinking negative and want to give up and believe the whole thing is hopeless and rubbish, so they go back to their traditional ways of generating business, fingers crossed and holding their breathe... right?! Now you see what not to do we can focus on the way a paid strategy should be implemented, first you need a clear objective i.e convert leads/get new sales, increase likes to the business page or exposure through engage through brand awareness. But in my experience the most common is the lead generation as this is the easiest and most effective to get a return on your investment (ROI) for a smaller business. Then now we are aware of generating leads we need to creative a landing page which is a single page website that will capture the customers name, email and mobile or any other fields you want to add but keeping this a simple process is important to ensuring more people want to opt-in (leave their details). This due to the shortening attention span of today's consumers which marketers are noticing through research and real life stats that the number of times you need to pop up for the sale or be seen by the client has increased from less than half a dozen to over a dozen now. So saying the attention span part you can imagine that the aesthetics of the landing page has to be on point, the main thing I would focus my attention on is the copy which is the sales writing on the landing page. The sales copy used in effective marketing campaigns have a whole world of psychology behind them in the words, text size, where to bold or pop words and the colors used, spending time and money here will definitely stretch the money spent on the ads themselves.

With a clear objective and landing page now setup we need to create a reason for the customer to leave their details which we say is a "call to action". This is something that needs to excite or offer the client an incentive to want to leave their details for you but also is the first trust building aspect of the sale relationship for the business to create and do by adding value. Believe it when I say this to you that you just don't put an ad out there and the clients come running and jump up and down begging for your service or product. Plus no one ever wants to be sold too remember these words with seriousness as I have spent over 10 years in sales! So now you have the client in the sales funnel and can massage and engage with them across numerous ways, add them to an email list, call them and offer feedback on the call to action which might have been an ebook. Maybe the call to action was a free strategy call and then you can talk to the client, ensuring trying to always add value to the customer and not selling will allow the relationship to develop with trust and a transaction for your services and their money will be highly likely to occur if you show the ability to articulate the service or product your business offers.

So now you know how to effectively you Facebook to market and leverage to getting your business out their and generating new business, you will find that this platform will become one of the main sources and ways to building the revenue in your business and scaling the structure.

If you think you need to talk to the experts in the small business space then request a call back from a True North small business specialist today:

How to Grow My Small Business

When you first started your own business, you must have done a lot of research like what kind of business do you really want to start, what is involved in it, is this year something like that could work, you even look for the information on the internet to understand and valid date the concept, magazines, books and other readily available sources. And now you have started your own small business and investing a lot of time and money into ensuring it continues to grow. But how can you grow your small business? Have you given it a thought? If you would like a business strategies or service in the Sydney areas when then we will give you the article that may help you to grow your small business by understanding ways to identify opportunities.


When you think about how to grow your small business, the first thing that probably comes to mind is getting a new customers as one of those most important things all small businesses face but with limited money. But don’t forget that the customers you already have are your best bet for increasing your sales and growing the customer base; it’s easier and more cost-effective to get people who are already buying from you to buy more or refer than to it is to actually find new customers and persuade them to buy from you. So the important of building a long term business model and thinking about the years ahead is critical as sustainable relationships will be a huge profitable and reliable part to any business over time.


To considers some of the best low cost ways to get the new customers easily could be by simply asking your current customer for referrals. There is an art to transitioning to this form of referral request strategy so look up ways to include or integrate the referral message or question into your sales funnel or process and mention it throughout the process prior to asking as a subliminal hidden message i.e to the client "so lately we have been expanding the office as clients are always referring people to us and we love it when thats happens as the business can grow". Having a good product and great customer service with your customers as they can pass the word around about your business though most studies show that customers aren't sure to refer or not based on they just don't think about those things, so don't be afraid to ask or mention next time someone asks the customer to consider referring them along to your business. So to continue to retain existing and gain new customers always ensure your customer service is exceptional and go that extra mile when you can, the old saying under promise and over deliver and always be transparent and communicate effectively through any sales process. Your customers will not only remember great service they will also be more likely to refer other people to you but putting that reminder message in their head that other customers are referring and how much you appreciate the fact they do that and how it helps the business will increase the opportunities for referrals. It can help you to get more customers and it doesn't cost extra, it takes a little thought, time and adjustment to a sales funnel or process and integrated the message and just sometimes having that conversation with them.


Promoting your products or services are also a great way to both get existing customers to buy more and attract new customers. Nurture your existing customers, such as staying in contact with them or letting them know about promotional events ahead of time this makes them feel special and you consider them more as they have been loyal and they deserve to know, make sure that you find the right balance between nurturing customers and finding new ones though as you will still be required to grow the customer or client base to grow the business unless you hike prices on the exiting which could be a disaster if not executed right. And to know your customer’s needs and develop products or services that wold be aligned to them, like I see this way too often a bulk newsletter email that covers a range of different clients and after a while they will be desensitised to the emails and the actual content as it hasn't been relevant. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback. The customer experience should just be a consistent high standard across the business and cover new and existing clients regardless, I believe customers just need to be communicated to and this includes the bad times as much as the good. If you have a long or enduring sales process or pipeline make sure to update the customer even if there is no news to update to them just let them know you haven't forgotten. If you have others in your business this is where processes and systems help ensure these things don't get missed as they become apart of the process, using software and computer systems this can be very cost effective and efficient if they are mapped out right and also reinforced to be used as company policy.

Extend your market reach using social media advertising it’s a powerful tool to promote your small business to get a potential customer by using a low cost, effective and creating content delivery style campaign this can get enough leads to have a profitable ROI (return on investment) spent on the social media ad expense. Such as having a website with an online store or information pages on your services of your business so customers can even look at your products or services online and assess if your business is the right one for them. If you aren't online with a website and social media accounts you will be losing potential business as the rate at which customers and clients search a business for the first time prior to actual working with them is rapidly rising and it is not just the younger generations too doing this.

So get your in house processes structured more effectively and efficient around the referral request and delivering the consistent customer experience to all customers as this is you low cost increases that take time only, once these methods are delivering increased profits and revenues you can then look at allocating some of those funds as set budget towards a planned marketing strategy to promote websites and social media accounts and limit the risks and optimise the impact you get from every once of time and money you have as a small business owner.

If you think you need to talk to the experts in the small business space then request a call back from a True North small business specialist today:

How to save Time and Money Hiring a Bookkeeper

Being a business owner, you should always be searching for ways that you can improve systems, increase earnings, and minimize spending. One particular of the options that needs to be considered is to hire a bookkeeper rather than doing the bookkeeping yourself, it is invariably better to employ a bookkeeper to do the inputting and checking of your accounts. This should be done on a regular basis. Bookkeeping services can help you to save time and money.

Bookkeeping in Sydney will give you an article to help you to save both time and money by hiring a Bookkeeper with the strong agreement as to why.

Usually it takes a lot of time and effort to catch up on neglected or poorly inputted financial reports. Do you find that it is hard to be settled with the current accounts business transactions not be accurately managed? There are quite a few small businesses with financial records that are a mess, because the business owner is too busy with other areas of managing the company and does not have time to deal with the regular accounting. This is understandable as if you originally started a business as a florist you never desired to be doing the books in the first place otherwise you would have been become a bookkeeper instead!

Instead of delaying and letting everything stack up, it's better to stay regular with tracking financial information on a weekly and monthly basis to handle the payroll, take care of government remittances and ensure that bills are paid on time beside the massive fact understanding and ensuring you have the adequate cash flow to sustain the business as its primary need the OXYGEN!. If you don't have time to maintain these tasks, then be sure to hire a bookkeeper to help to stay up to date with the importance of knowing the numbers in your business but not focusing your energy away from running the business.

The bookkeeper will catch up on all of your business expenses and record it for you, it includes tax time quarterly lodgements with GST and BAS and around the yearly tax returns. You need to have good documentation of expenses that fall within the category of write-offs for the business to know the true position financial you are in week to week and even daily when things start to get serious volume. A bookkeeper will help you keep track all of your expenses, overdue invoices and receivable clients or wholesalers, which means you have information ready to assess the businesses liabilities and offset them accordingly to the profit and inflows of work and expected future works otherwise how can you plan of future business strategies and growth without the financial facts to base it all off. So the other big issues that bring businesses under are, having the cash flow and cash reserves aside to pay for your taxes and you don't have to struggle save or catch up these payments due to lack of understanding and management of the funds within the business as you won't have to be doing it alone.

The bookkeeper will provide the services you need and they should certainly be more skilled and knowledgeable for the service to help you saving your time and money for doing the work and allowing you to do what you intently started out in business to do originally and that is work on the business and not in the business.

What are the Best Way to Market Your Business

To have a successful business you need customers or clients. To get customers or clients, every business needs to promote itself with some form of marketing to get attention. And there’s a lot of different methods to promote your business in this day and age, if you are a small business owner struggling to figure out which one to use or still not sure about the digital marketing space for your small business in the 21st century. Then our marketing consultants in Sydney will give you the best way to promote your business through social media strategies and engagement.
In the event that you don't have a business page set up on Facebook to advance your businesses presence, it most likely is an ideal opportunity to set one up as a major aspect of an online networking showcasing plan. Facebook is the biggest social community on the web and it can be an incredible approach to stay in contact with existing clients and to achieve new clients at the same time. We work with clients that have large data bases and email list from being in business for many years already to convert the data over to e Facebook age and start to communicate with your customers or clients on the new devices they are glued too 24/7, this gets their attention more effectively knowing they look at their phones or social media accounts often so you business can meet them where they spend most of their time.
The strong visual appeal of Instagram offers a wide variety of marketing opportunities for businesses of any size. If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you. So knowing how to do creative and effective content marketing for your business that is also relevant to your brand is the trick with Instagram as a platform. We can produce effective content for your business, arrange the hash tag strategy and schedule all your posts across the week or month on your behalf as the marketing consultant for your business.
LinkedIn has turned out to be something beyond a place just to post your online resume; it's additionally a place to participate on bunch dialogs, interface with potential clients, shape new associations, or just to do general web based systems administration. Potential clients can look at you or your organization before working with you to discover what number of representatives you have and to get more data on the foundation of the organization staff. So having a Linked In presence is good to attract great staff to your business, not only does it allow you to engage or be seen by interested prospects but the new workforce to help provide your services or products the customers or clients. This is a very fast growing area to market on for the white collar space and the ability to engage with mid to large tier companies is very attractive for companies that have the ability to provide value to them.
Pinterest is one of the later interpersonal organizations that has ascended to have mass interest. While it's on a very basic level concentrated on sharing photos, the way that those photos can interface back to the website pages where the photograph is found has made a chance to advance your business. By having a creative way of placing quality produces within the posts to the users will increase traffic back your website or products on offer. The ability to minimise the amount of time, effort or clicks required to purchase the products seen is critical to ensure a higher rate of check out completed via your shopping cart. If you want to focus on promoting with this platform and need marketing consultants to advise on the best strategies and ongoing management you need to book a free call back today.
Video advertising is an awesome approach to advance your business this beast is the second largest search engine in the world and the most popular search ed terms is "How To", and YouTube gives you the ability to do it for absolutely nothing! Advancing your business by means of YouTube is a powerful approach to enable potential clients or customers to become associated with your business or brand. Assembling a fast outline video of your business and after that transferring it to YouTube gives you a decent exposure tool that you can posted on a landing page of your website or flowed into messages within a sales funnel strategy to imminent new customers. By working with our marketing consultants in Sydney the ability to have effective marketing videos within your marketing strategy can be done.

10 Tips to Help with your Facebook Marketing

Now a days people can’t live without their social media, especially Facebook that is more easy to use, not just for sharing your daily lives. It is also used for marketing and for marketers the platform has changed as much as it has for the users. And staying up to date with those changes can be a challenge and these are the tips from Marketing consultants in Sydney that will help you with your Facebook marketing.


  1. Create Facebook Ads the easy way to get your page in front of a new relevant audience. Using Facebook features you can create an ad that reaches people with certain characteristics like age and location and narrow down on the specific to who and how you wish to target new prospect.
  1. Use a photo and creative content that will represent your products or business in your ads and align with relevance. People are disinterested in just reading your content, they need to see the proof or the photo that what is in your content is actually true and engaging to the eye.
  1. Video posts are dominating social media, with Facebook emerging as YouTube's largest contender for video uploads. If you haven't started marketing with video on Facebook, now's the time to begin.


  1. Add Caption to Your Videos, 90% of viewers on Facebook watch videos without sound, meaning that your captions are going to be read by a majority of your viewers rather than listened too.


  1. Sharing with your friends, shared content, photos and video with your friends timeline can help you to reach a larger audience and further exposure, not just your friends news feed it also reach your friends friends news feed also which magnifies the impact of how many users with see your brand, ads or message.


  1. Share to your Facebook page, sharing your ads to your Facebook page will also help you to get more of your audience or even get more potential clients by allowing a boosting or promoting feature for the business page on Facebook, it can help you reach a Facebook user even if you don't know them or don't have any mutual friends to them and help new users or following to notice your page and what your business is about, essentially branding and exposure is a primary need for todays businesses.


  1. Join Facebook Groups, there’s a lot of Facebook groups that give you access to interested customers for a certain niche' or specific area who are more likely to read what you post by focusing on posting to those audiences. Whatever goods or services your business provides, there’s almost certainly a Facebook group dedicated to that thing as well as to local businesses in your area.


  1. Always include your contact number or email address and also your website, so they can reach you easily to discuss about your business or visit your website to know what you can offer. This is normally what marketers call a "call to action" on the ads where you promote users to click on a link to call your business or click through to you website so they can see what you have to offer. Making sure the less work, effort and time involved to get to the end of this objective the "call to action" is critical due to the time poor environment society is operating in and shortening attention spans of the average person today is becoming more and more desensitised, so make it easier for the user to get to the end but don't forget to be clear about the ads description as you don't want to confuse or mislead the potential prospects and align you brand to these types of ads either.


  1. Respond to a message, be sure to respond to all your messages. Your response time will also be live on your page, so possible clients will be able to see how quickly you interact with them. If you don't have a marketing manager in your business or the time to constantly manager your Facebook business page daily then you can setup the automated Facebook messenger option to respond to users and offer questions and direction to what they might be looking for and buy you time to engage with them and also solve the problem prior to being able to respond directly.


  1. Have fun to talk and discuss your business with all your possible clients and make them interested in everything about your business by engaging with them, we sometimes forget to that we are still all human and have human needs. One of the biggest human needs is to connect and interact with other humans which we can forget when using social media so try to be engaging and communicate with your clients and respond to their feedback just as business was done 15-20 years by building meaning and lasting relationships with your customers.

Bookkeeping Benefits for a Small Businesses

If you own a small business, you’ll be familiar with several tasks at once. And keeping things running, you need to generate income, keep your customers happy and look after the financial information. Tracking the finances can be a timely chore, so you should update your books as often as you can to keep up to date with where the business tracking regularly. Using bookkeeping in Sydney will help your business to success faster by leveraging of a team that knows what they are doing and can free up the businesses time to focus on more primary tasks to grow.

The Bookkeeping will help you to know your financial situation. Updating your books daily provides you with information that is crucial for the smooth running of your business. If you go over the finances of your business daily, this will allow for identifying the micro progress of the business and you will have all the information you need about the financial state of your business to then plan ahead and avoid specific issues earlier on. The ways that we can aid the business planning and mapping of the books are including cash management as the ability to manage supplier and customer accounts by seeing them on paper via reports, create a business budget, and track the deposits and payments. With cash management, you're able to account for every dollar and cent in your business that it spends. All the outstanding bills, payroll estimation and income information will be at your fingertips. Whilst working with a book keeping team they can manage, maintain and create all of the above for you so you can overseas and delegate what needs to be done without bogging your time down.

It can also improve your decision making, if you have daily bookkeeping records, you will find it much easier to make crucial financial decisions. Knowing how much capital you have at your expense helps you to decide on matters like purchasing inventory or hiring more staff for future milestones.

If your records show that you are running low on capital, you can decide to take out a loan for your business before the pressure starts to build up on the businesses cashflow.

You can make your work easier, you will save time that you would have spent trying to catch up at the end of the month if you update your financial records daily. If your books are always in order, you will have more time to focus on running your business.

Bookkeeping will solve the problem easier, if you do your bookkeeping daily, you will be able to catch any problems early and solve them before they increase and become worse. If you update your books daily, you can identify any fraudulent activity and report it before it does irreparable damage to your business.

These benefits show that the bookkeeping can boost your business significantly. So if you are looking to outsource or contract out the book keeping in your business please contact a True North Business Consultant today for a free strategy call today via this link:

Basics of Facebook Marketing via your News Feed

Marketing on social media sites, such as Facebook, is one of the most popular trends among businesses strategies in Sydney today. With over 62 million active users from all over the world, Facebook is regarded as a gold mine among online marketers and for businesses that wants to gather more potential clients and be seen.

Unlike other social media sites, Facebook provides unique features that allow you to successfully market on the internet and get in front of your customers first. This feature is the news feed feature with paid sponsored ads being able to be placed strategically on specific news feed. Depending on what your privacy settings are, you will be able to broadcast or announce whatever it is you want to and announce it through the news feed feature provided by Facebook to your current friends or following along with the targeted paid users you can focus on.

However a lot of people want this feature in Facebook but just don't understand how powerful it can be, this particular feature helps in letting users really know what their friends are up to or actually into as far as their interests. From an internet marketer's view, you will see that the news feed feature offered in Facebook will serve as a great way to promote a service you are selling and find the right users to sell to that actually want that product. This will allow your network to really know what you are selling as well as let your groups that you run or are a member of know too.

So, below are great tips that you should remember in order to know how to harness the news feed feature to market a particular product or service. By remembering the following tips, you will be able to let people know who you or your company are and let their friends within the network join in.

The very first thing that you need to do is create a profile or business page/ profile. People on Facebook cannot add anyone in their network if the person they want to add does not have an account and vice versa. This is certainly the very first thing that you need to do. Also, you might want to complete your profile page to its fullest in order to let people viewing it take interest and come across more established and professional.

The next tip is by trying to host an event and post it in the news feed. This will get people in your network interested and if your event is worth the time, they will even tell other people in their network to join in on the fun. This is a great way to promote a product or service and it encourages the users to work of mouth promote you which is the most effective way of generating new business or leads.

Thirdly you may want to share a funny video or picture to your network of friends on Facebook. This will help to promote your profile page and you will have a lot of targeted visitors that will eventually view your account, business page as well as the content you published should include the products or services you offer which gets them seem more effectively.

Posting or creating news articles is also a great way to get people's attention on Facebook. This will generate targeted traffic. For example, if you are advertising sports apparels, you might want to post the latest news in sports activities. This will generate targeted traffic that will most likely be considering what you are marketing if your product or services is related to sports.

Publishing comments on other people's profiles on Facebook is also a great way to extend your network of friends and profile visitors.

These are the things that you need to remember about Facebook marketing. By simply following these tips, you can make sure that you will be able to generate traffic in your Facebook profile page and extend your network.


How Does Content Marketing Attract More Clients

If you own a business, whether it is a startup or a big company, you always are thinking of ways to promote your products or services. This is the main reason why creating websites or social media pages are popular these days. More and more people are getting hooked with how the cyber world works wonders and the ability it allows to reach a further audience and potential customers or clients.

If you own a website or a social media page, the next thing that you will think about is how to drive traffic to it and get people interested in spending time there. Just like how do you do it offline with a store or a shop in a local area, well online business is the same method though you have to reach out to your target market and lead them into clicking your URL for your website or social media page.... but how do you do that?

Article Submission Sites

With the advent of many credible article submission sites and social media groups on the web will attract entrepreneurs who are seeking opportunities open for them to speak out and pique the interests of their potential clients by voicing their pitch in the eyes of those niche' areas.

And how do you go about this?

1. You have to create good content and consistent content too. What does this mean? For example, you are a printing company who caters to business people and professionals. You could offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, detailing step by step benefits, tips and also traps that the notice would like to know about how to avoid a mistake then you will go and direct the material to your target market by strategically finding niche areas or sites that could be looking to obtain this free knowledge. You can write an article about ways to design your postcards to help your food business for an even more specific targeting of a niche and then focus on sites and social media groups that support food business and companies that would greatly benefit from this information .......FOR FREE.

This way, you already are capturing a niche market by thinking outside the box to what your competitors may not be doing. These people will be interested in the products that you are offering and will be more likely to have confidence if your products or service as you have provided effective information that could help them. They will be more interested when they get a good visual or view on how they would be able to utilize such tools and implement it with some logic and practical insights and not just a wishy-washy spiel. And the perfect avenue for you to do so is through good quality content that is functional and makes you available for these people who could be looking for this service.

Take time to fill out your Resource Box

2. When you submit articles to directories or social media platforms, they allow you a space to have your author's biography or to direct credit to your website or the business social page. No, this doesn't mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients so branding yourself as the business of knowledge in your space and build authority.

To do this right, include your name, your website address, a tagline or your business' unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your link or opt-in page.

Now, do you understand why it is important to create quality content for the purposes of content marketing? People must trust that you can deliver what you have promised and can assist them with their needs. They don't know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them over time. You cannot achieve that with crappy articles and just the one off post that is good. It takes several times for a client to see your content, brand or company before they will want to do business with you and then you still need to have a call to action or in normal terms ask for their business by offering something such as a discount or special promo.

If you don't have the knack for it, you can always hire a freelancer or contractor to do the job for you. This way, you won't  have to provide the content marketing articles to submission sites while you reap the benefits of such over time and can focus on growing the businesses in other areas.