How to Grow My Small Business

When you first started your own business, you must have done a lot of research like what kind of business do you really want to start, what is involved in it, is this year something like that could work, you even look for the information on the internet to understand and valid date the concept, magazines, books and other readily available sources. And now you have started your own small business and investing a lot of time and money into ensuring it continues to grow. But how can you grow your small business? Have you given it a thought? If you would like a business strategies or service in the Sydney areas when then we will give you the article that may help you to grow your small business by understanding ways to identify opportunities.


When you think about how to grow your small business, the first thing that probably comes to mind is getting a new customers as one of those most important things all small businesses face but with limited money. But don’t forget that the customers you already have are your best bet for increasing your sales and growing the customer base; it’s easier and more cost-effective to get people who are already buying from you to buy more or refer than to it is to actually find new customers and persuade them to buy from you. So the important of building a long term business model and thinking about the years ahead is critical as sustainable relationships will be a huge profitable and reliable part to any business over time.


To considers some of the best low cost ways to get the new customers easily could be by simply asking your current customer for referrals. There is an art to transitioning to this form of referral request strategy so look up ways to include or integrate the referral message or question into your sales funnel or process and mention it throughout the process prior to asking as a subliminal hidden message i.e to the client "so lately we have been expanding the office as clients are always referring people to us and we love it when thats happens as the business can grow". Having a good product and great customer service with your customers as they can pass the word around about your business though most studies show that customers aren't sure to refer or not based on they just don't think about those things, so don't be afraid to ask or mention next time someone asks the customer to consider referring them along to your business. So to continue to retain existing and gain new customers always ensure your customer service is exceptional and go that extra mile when you can, the old saying under promise and over deliver and always be transparent and communicate effectively through any sales process. Your customers will not only remember great service they will also be more likely to refer other people to you but putting that reminder message in their head that other customers are referring and how much you appreciate the fact they do that and how it helps the business will increase the opportunities for referrals. It can help you to get more customers and it doesn't cost extra, it takes a little thought, time and adjustment to a sales funnel or process and integrated the message and just sometimes having that conversation with them.


Promoting your products or services are also a great way to both get existing customers to buy more and attract new customers. Nurture your existing customers, such as staying in contact with them or letting them know about promotional events ahead of time this makes them feel special and you consider them more as they have been loyal and they deserve to know, make sure that you find the right balance between nurturing customers and finding new ones though as you will still be required to grow the customer or client base to grow the business unless you hike prices on the exiting which could be a disaster if not executed right. And to know your customer’s needs and develop products or services that wold be aligned to them, like I see this way too often a bulk newsletter email that covers a range of different clients and after a while they will be desensitised to the emails and the actual content as it hasn't been relevant. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback. The customer experience should just be a consistent high standard across the business and cover new and existing clients regardless, I believe customers just need to be communicated to and this includes the bad times as much as the good. If you have a long or enduring sales process or pipeline make sure to update the customer even if there is no news to update to them just let them know you haven't forgotten. If you have others in your business this is where processes and systems help ensure these things don't get missed as they become apart of the process, using software and computer systems this can be very cost effective and efficient if they are mapped out right and also reinforced to be used as company policy.

Extend your market reach using social media advertising it’s a powerful tool to promote your small business to get a potential customer by using a low cost, effective and creating content delivery style campaign this can get enough leads to have a profitable ROI (return on investment) spent on the social media ad expense. Such as having a website with an online store or information pages on your services of your business so customers can even look at your products or services online and assess if your business is the right one for them. If you aren't online with a website and social media accounts you will be losing potential business as the rate at which customers and clients search a business for the first time prior to actual working with them is rapidly rising and it is not just the younger generations too doing this.

So get your in house processes structured more effectively and efficient around the referral request and delivering the consistent customer experience to all customers as this is you low cost increases that take time only, once these methods are delivering increased profits and revenues you can then look at allocating some of those funds as set budget towards a planned marketing strategy to promote websites and social media accounts and limit the risks and optimise the impact you get from every once of time and money you have as a small business owner.

If you think you need to talk to the experts in the small business space then request a call back from a True North small business specialist today:

How to save Time and Money Hiring a Bookkeeper

Being a business owner, you should always be searching for ways that you can improve systems, increase earnings, and minimize spending. One particular of the options that needs to be considered is to hire a bookkeeper rather than doing the bookkeeping yourself, it is invariably better to employ a bookkeeper to do the inputting and checking of your accounts. This should be done on a regular basis. Bookkeeping services can help you to save time and money.

Bookkeeping in Sydney will give you an article to help you to save both time and money by hiring a Bookkeeper with the strong agreement as to why.

Usually it takes a lot of time and effort to catch up on neglected or poorly inputted financial reports. Do you find that it is hard to be settled with the current accounts business transactions not be accurately managed? There are quite a few small businesses with financial records that are a mess, because the business owner is too busy with other areas of managing the company and does not have time to deal with the regular accounting. This is understandable as if you originally started a business as a florist you never desired to be doing the books in the first place otherwise you would have been become a bookkeeper instead!

Instead of delaying and letting everything stack up, it's better to stay regular with tracking financial information on a weekly and monthly basis to handle the payroll, take care of government remittances and ensure that bills are paid on time beside the massive fact understanding and ensuring you have the adequate cash flow to sustain the business as its primary need the OXYGEN!. If you don't have time to maintain these tasks, then be sure to hire a bookkeeper to help to stay up to date with the importance of knowing the numbers in your business but not focusing your energy away from running the business.

The bookkeeper will catch up on all of your business expenses and record it for you, it includes tax time quarterly lodgements with GST and BAS and around the yearly tax returns. You need to have good documentation of expenses that fall within the category of write-offs for the business to know the true position financial you are in week to week and even daily when things start to get serious volume. A bookkeeper will help you keep track all of your expenses, overdue invoices and receivable clients or wholesalers, which means you have information ready to assess the businesses liabilities and offset them accordingly to the profit and inflows of work and expected future works otherwise how can you plan of future business strategies and growth without the financial facts to base it all off. So the other big issues that bring businesses under are, having the cash flow and cash reserves aside to pay for your taxes and you don't have to struggle save or catch up these payments due to lack of understanding and management of the funds within the business as you won't have to be doing it alone.

The bookkeeper will provide the services you need and they should certainly be more skilled and knowledgeable for the service to help you saving your time and money for doing the work and allowing you to do what you intently started out in business to do originally and that is work on the business and not in the business.

What are the Best Way to Market Your Business

To have a successful business you need customers or clients. To get customers or clients, every business needs to promote itself with some form of marketing to get attention. And there’s a lot of different methods to promote your business in this day and age, if you are a small business owner struggling to figure out which one to use or still not sure about the digital marketing space for your small business in the 21st century. Then our marketing consultants in Sydney will give you the best way to promote your business through social media strategies and engagement.
In the event that you don't have a business page set up on Facebook to advance your businesses presence, it most likely is an ideal opportunity to set one up as a major aspect of an online networking showcasing plan. Facebook is the biggest social community on the web and it can be an incredible approach to stay in contact with existing clients and to achieve new clients at the same time. We work with clients that have large data bases and email list from being in business for many years already to convert the data over to e Facebook age and start to communicate with your customers or clients on the new devices they are glued too 24/7, this gets their attention more effectively knowing they look at their phones or social media accounts often so you business can meet them where they spend most of their time.
The strong visual appeal of Instagram offers a wide variety of marketing opportunities for businesses of any size. If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you. So knowing how to do creative and effective content marketing for your business that is also relevant to your brand is the trick with Instagram as a platform. We can produce effective content for your business, arrange the hash tag strategy and schedule all your posts across the week or month on your behalf as the marketing consultant for your business.
LinkedIn has turned out to be something beyond a place just to post your online resume; it's additionally a place to participate on bunch dialogs, interface with potential clients, shape new associations, or just to do general web based systems administration. Potential clients can look at you or your organization before working with you to discover what number of representatives you have and to get more data on the foundation of the organization staff. So having a Linked In presence is good to attract great staff to your business, not only does it allow you to engage or be seen by interested prospects but the new workforce to help provide your services or products the customers or clients. This is a very fast growing area to market on for the white collar space and the ability to engage with mid to large tier companies is very attractive for companies that have the ability to provide value to them.
Pinterest is one of the later interpersonal organizations that has ascended to have mass interest. While it's on a very basic level concentrated on sharing photos, the way that those photos can interface back to the website pages where the photograph is found has made a chance to advance your business. By having a creative way of placing quality produces within the posts to the users will increase traffic back your website or products on offer. The ability to minimise the amount of time, effort or clicks required to purchase the products seen is critical to ensure a higher rate of check out completed via your shopping cart. If you want to focus on promoting with this platform and need marketing consultants to advise on the best strategies and ongoing management you need to book a free call back today.
Video advertising is an awesome approach to advance your business this beast is the second largest search engine in the world and the most popular search ed terms is "How To", and YouTube gives you the ability to do it for absolutely nothing! Advancing your business by means of YouTube is a powerful approach to enable potential clients or customers to become associated with your business or brand. Assembling a fast outline video of your business and after that transferring it to YouTube gives you a decent exposure tool that you can posted on a landing page of your website or flowed into messages within a sales funnel strategy to imminent new customers. By working with our marketing consultants in Sydney the ability to have effective marketing videos within your marketing strategy can be done.

10 Tips to Help with your Facebook Marketing

Now a days people can’t live without their social media, especially Facebook that is more easy to use, not just for sharing your daily lives. It is also used for marketing and for marketers the platform has changed as much as it has for the users. And staying up to date with those changes can be a challenge and these are the tips from Marketing consultants in Sydney that will help you with your Facebook marketing.


  1. Create Facebook Ads the easy way to get your page in front of a new relevant audience. Using Facebook features you can create an ad that reaches people with certain characteristics like age and location and narrow down on the specific to who and how you wish to target new prospect.
  1. Use a photo and creative content that will represent your products or business in your ads and align with relevance. People are disinterested in just reading your content, they need to see the proof or the photo that what is in your content is actually true and engaging to the eye.
  1. Video posts are dominating social media, with Facebook emerging as YouTube's largest contender for video uploads. If you haven't started marketing with video on Facebook, now's the time to begin.


  1. Add Caption to Your Videos, 90% of viewers on Facebook watch videos without sound, meaning that your captions are going to be read by a majority of your viewers rather than listened too.


  1. Sharing with your friends, shared content, photos and video with your friends timeline can help you to reach a larger audience and further exposure, not just your friends news feed it also reach your friends friends news feed also which magnifies the impact of how many users with see your brand, ads or message.


  1. Share to your Facebook page, sharing your ads to your Facebook page will also help you to get more of your audience or even get more potential clients by allowing a boosting or promoting feature for the business page on Facebook, it can help you reach a Facebook user even if you don't know them or don't have any mutual friends to them and help new users or following to notice your page and what your business is about, essentially branding and exposure is a primary need for todays businesses.


  1. Join Facebook Groups, there’s a lot of Facebook groups that give you access to interested customers for a certain niche' or specific area who are more likely to read what you post by focusing on posting to those audiences. Whatever goods or services your business provides, there’s almost certainly a Facebook group dedicated to that thing as well as to local businesses in your area.


  1. Always include your contact number or email address and also your website, so they can reach you easily to discuss about your business or visit your website to know what you can offer. This is normally what marketers call a "call to action" on the ads where you promote users to click on a link to call your business or click through to you website so they can see what you have to offer. Making sure the less work, effort and time involved to get to the end of this objective the "call to action" is critical due to the time poor environment society is operating in and shortening attention spans of the average person today is becoming more and more desensitised, so make it easier for the user to get to the end but don't forget to be clear about the ads description as you don't want to confuse or mislead the potential prospects and align you brand to these types of ads either.


  1. Respond to a message, be sure to respond to all your messages. Your response time will also be live on your page, so possible clients will be able to see how quickly you interact with them. If you don't have a marketing manager in your business or the time to constantly manager your Facebook business page daily then you can setup the automated Facebook messenger option to respond to users and offer questions and direction to what they might be looking for and buy you time to engage with them and also solve the problem prior to being able to respond directly.


  1. Have fun to talk and discuss your business with all your possible clients and make them interested in everything about your business by engaging with them, we sometimes forget to that we are still all human and have human needs. One of the biggest human needs is to connect and interact with other humans which we can forget when using social media so try to be engaging and communicate with your clients and respond to their feedback just as business was done 15-20 years by building meaning and lasting relationships with your customers.