How to Build a Brand on Social Media

When it comes to social media, it isn’t just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media it can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.

To build your own brand on social media you need to pick the right social media platform. There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands. Facebook is by a wide margin the biggest and most used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers are more likely to be active users of Snapchat or Instagram. See what kinds of people participate in the major social networks and dedicate your brand building efforts to the ones that are popular with your ideal customers.

One of the most well established rules of social branding is that you must be consistently active if you are to effectively build your brand. A once weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it's best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half dozen. Interact with people in various ways. For instance, you can chat and elucidate their doubts through group pages, fans pages, and even private messages.

Getting more eyes on your content is the ultimate solution to boost your product’s range. But posting nothing but blurbs about your brand's features and benefits is not likely to lead to engagement. Your brand's social media feed must include a healthy portion of posts about interests that your customers have, but that are not merely promoting your brand. For instance, a food brand could post recipes or a financial services brand could post household budgeting tips. And make sure your engagement is two way. In addition to posting your own content, like, share and reply to others' posts.

Posts that are highly attractive, informative and value focused reflect on your brand and they fetch a higher probability of being shared on the social networks. This helps to strengthen your online business profile and can help increase your referrals. To broaden the potential customers’ numbers, marketing solutions really work out when executed taking the above into account.

Creating your own marketing strategy is a great approach to marketing that can influence customers in a better way. It simultaneously helps to deliver social impact to promote a product or service. Just remember that brand building is completely different to the lead generation strategies on social media as brand building gets you awareness and encourages engagement, the bi-product to this is getting more clients as an effect from good branding.

So if you don't know where to start building your personal or companies brand then you need to talk with a True North Consultant today for a FREE 30 min strategy call by following this link: