Why Mindset is a Critical Skill to be a Great Leader

Mindset is the engine that drives a leader’s daily experience by dictating thoughts, mood, tone, and behaviour, which determines the quality of their influence and impact. Great leaders are a result of how they think. Their mindset is a prism through which they view their work, their world and the model they use to engage in it with any relationship or task.

Leaders mindsets know they can influence others, but they can’t control them. Instead of yelling, screaming, and threatening others into compliance, they role model the exemplary behavior they wish to see, they inspire people below them beside then and even above them. Their efforts bring out the best in other people, they seem to read people well for their strengths and not their weaknesses  allowing the positives to shine through. Excellent leaders and business owners will notice an issue with a team member early on. They’ll show them the proper way of doing the job before giving them the boot. Leaders know the difference between an employee who simply doesn’t care and one who is just uneducated or misinformed from lack of training or resources.

A good leader knows the importance of teaching someone how to solve a problem before insisting they did it completely wrong. They know the power of legitimate guidance and won’t sanction a member of the team before they’ve been properly trained. They will be accountable and take blame as the last in charge for the team and those within the company. They will sacrifice themselves for the team as any hero does.

A person with the leadership mindset is always seeking to add more value to their team. It can often become a conflict when a team member yearns to do more for their company, but fears it could cause disruption. The problem arises when a person steps up and works harder, causing the other members to get pissed and appear like they are doing a sub-par job. It’s actually awful people don’t feel encouraged to do more in their company for this reason. So building community and culture within that team is the skill that a leader needs to infuse into them so people want to help, grow and build together as a company as one. This skill to mold the DNA of a brands is very unique.

In a world of practicalities, leaders set goals and create action plans to bring those goals to fruition. They can engage their mindset in much the same way – programming their thinking with the beliefs and emotions that will actively attract the business result they are looking for. Essentially, great leaders perform like film directors, envisioning the ending, then writing the ‘inner’ script and directing their team through the production. Whilst keeping the entire business heading towards it's True North the overall vision they can manage to move back and forth in a balanced fashion with on point emotional intelligence to facilitate and manage the teams overall well being along this path to growth and success. The path to growth always causes pain points and to success can sometimes stress a teams strength but to pull everything together and remain in control and identify the issues along the way to innovate and create continuous development is critical if you want to build a world class team.

Great leaders are made, not born. Everyone has the opportunity to build mental muscle. Just like you can make choices that will help you to become physically stronger, you can perform exercises that will help you become mentally stronger and work towards having a mindset of a great leader. All great leader have rituals and routines every day they do, they will visualize the dream and goals daily even physically writing them down to bring the manifest thoughts to the reality of this world like a dream to a reality. And the other main things as any king of the jungle great leaders always eat last they are the most responsible and take the accountability of their team with full pride and the last to take any credit.

You should never be afraid to work harder than the people around you. In fact, I would argue that you can develop a leadership mindset if every day you strive to do more than all of your coworkers. But better yet do more for you and also help them along the way, build together the latest building in town don't try and pull down all the buildings around you to be come the biggest building in town. So remember if you are the mail boy at the company or a CEO you can develop, grow and be a great leader to yourself and to all those around you, it just takes time and consistent work.

Published and Written by:

Kane Hansen - True North

What Makes a Great Leader

Being a good leader isn't easy. While a leader's actions may be scrutinized when things are going bad, it is their leadership qualities that shine through at the worst of times. It is these same qualities that employees look up to, respect, and work very hard for. This is why it is so important for every leader to work hard to gain the qualities of great leadership. And great leader should understand their own strengths and weaknesses and treat others equally regardless of the position.

They are clear and concise at all times there is no question of their vision and what needs to be accomplished. This gives others the opportunity to digest their goals and decide whether or not they will support their cause. Generally, very few people know what they want, much less how to get there, so they will gravitate towards those who appear to have a clear picture in mind so where good clarity if found they align as people believe it leads to great achievements with the certainty they hold too for the future.

Once they have made up their mind, they don't hesitate to commit it as all hands on deck and implement as once. They show great consistency with their decisions, rarely backing out or changing their minds unless it is absolutely necessary. Being non-decisive and direct shows commitment which a quality very high in demand for a great leader as they don't allow for external influencers to skew their vision. Every single person in a leadership role of any kind has to make difficult decisions at some point or they just aren't growing the company or team. The ability to be decisive can mean the difference between getting through tough times and folding under pressure. Making these kinds of calls doesn’t always make you liked or be well-loved, but when you use good judgment to make decisions, it will earn you the respect of others over time.

Amazing leaders keep their eyes on the prize. They are very organized and plan well ahead while still remaining spontaneous enough to handle unexpected challenges. Like a grand master in a chess game, a leader thinks out each strategy and understands how each of his or her actions will affect the rest of any given scenario. Don’t lose sight of your end game by cultivating your ability to focus in the current moment. There's nothing more inspirational than seeing someone who cares about what they do, the best leaders exhibit boundless energy and passion for what they do they immerse themselves in the role it becomes apart of them which reflects into their teams. Don't be shy about your passion for whatever it is you are leading, be it a book reading or a laboratory experiment. As long as you are passionate about what you know, or care about, it'll shine through and people will follow.

And one of the secrets to wild success is honing your leadership vision and communicating it to others. Inspiration is what pushes people to plow through difficult times and to work on achieving their goals even when times are simple and undemanding. You must define yourself with your identity in business, or your brand. Refocus and sharpen your identity often so you will inspire those on your team to follow this continuous upwards development and growth as times innovate. Leaders have abundant positivity that energizes everyone and help choose positive beliefs that will propel you forward, not negative thinking that will weigh you down and impact the team. Leaders should practice positive thinking as it becomes their powerful cognitive habit to motivate and allows them to reassure and motivate your team with a positive attitude. With positive vibes and a well led team that feels a part of the community gives them higher purpose and fulfillment. So if you create a happy environment and with the research now showing that happiness and fulfillment in a job is more important than the pay you will build great teams that will continue to stay for the long term, this allow the business to scale and leaders can leverage of that skill to move towards the vision more effectively. Sometimes doing the right things and going outside the box is hard as any new leader to swallow because it is venturing into unknown waters. Although some people are naturally more fearless than others, practicing how to be fearless or at least project fearlessness is a completely doable task, one many have achieved in order to fulfill their role as an amazing leader.

So as a great leader find your True North and align to that vision, inspire and motivate others to join your community so they can enjoy this journey with you to fulfill a greater purpose whilst we spend our time among this planet together trying to provide for our loved ones. If you want to learn more about great leadership or training your company to develop these habits then please contact Kane Hansen the founder of True North Business Consulting to see how we can help your vision today! www.truenorthbusinessconsulting.com.au

How to Build a Brand on Social Media

When it comes to social media, it isn’t just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media it can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.

To build your own brand on social media you need to pick the right social media platform. There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands. Facebook is by a wide margin the biggest and most used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers are more likely to be active users of Snapchat or Instagram. See what kinds of people participate in the major social networks and dedicate your brand building efforts to the ones that are popular with your ideal customers.

One of the most well established rules of social branding is that you must be consistently active if you are to effectively build your brand. A once weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it's best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half dozen. Interact with people in various ways. For instance, you can chat and elucidate their doubts through group pages, fans pages, and even private messages.

Getting more eyes on your content is the ultimate solution to boost your product’s range. But posting nothing but blurbs about your brand's features and benefits is not likely to lead to engagement. Your brand's social media feed must include a healthy portion of posts about interests that your customers have, but that are not merely promoting your brand. For instance, a food brand could post recipes or a financial services brand could post household budgeting tips. And make sure your engagement is two way. In addition to posting your own content, like, share and reply to others' posts.

Posts that are highly attractive, informative and value focused reflect on your brand and they fetch a higher probability of being shared on the social networks. This helps to strengthen your online business profile and can help increase your referrals. To broaden the potential customers’ numbers, marketing solutions really work out when executed taking the above into account.

Creating your own marketing strategy is a great approach to marketing that can influence customers in a better way. It simultaneously helps to deliver social impact to promote a product or service. Just remember that brand building is completely different to the lead generation strategies on social media as brand building gets you awareness and encourages engagement, the bi-product to this is getting more clients as an effect from good branding.

So if you don't know where to start building your personal or companies brand then you need to talk with a True North Consultant today for a FREE 30 min strategy call by following this link: www.truenorthbusinessconsulting.com.au/request-a-call/

Why Culture is Important and How to Build it Well

Developing a high performance company culture is more important now than ever. It’s not that company culture was ever unimportant, but it’s quickly proving to be a “necessary” to achieve strong results, rather than a “nice to have.”

It was time to think about what sort of company we wanted and how we would get there. It wasn’t enough just to ‘let it happen’ on its own. Just like we’d maniacally built the product, we needed to do the same with culture. Of course, this inflection point is different for every fast-growing company, but the good ones all get there eventually. As you grow, it becomes harder to communicate everything, to get consensus on every decision or to create a process and procedure for everything. A strong and clear culture can give everyone the proper framework to work within.

Culture is not something you put in place and expect it to stay forever. It takes work. You need to nurture it. You also need to give it the freedom to evolve. If you cling too tightly to your culture, you risk smothering it. Protect it, but understand that your culture will shrink and swell and that’s okay so long as it maintains its core. Your company culture defines for you and for all others, how your organization does business, how your organization interacts with one another and how the team interacts with the outside world, specifically your customers, employees, partners, suppliers, media and all other stakeholders.

Culture is the formula, the DNA that provides guidelines, boundaries and expectations for your team and your customers, and is the primary platform to inspiring and motivating your people, and is the most powerful resource you have to attract, recruit, hire and retain the highest level of talent to your business. The best people always want to work with the best companies, and the best people are the catalyst for creating ongoing business success.

But Bad company culture can have a huge impact on your day to day happiness. Being able to identify when a culture is turning bad, and what you can do about it are crucial skills for managing your career happiness. Since culture is about what people to do in organization, meaning it’s attached to those behaviors. When behaviors within a company that are accepted or celebrated lead to conflict and strife, you’ve got a bad culture on your hands. Employee or group perceives either a lack of fairness or a lack of respect in treatment from co-workers or managers you’re going to have problems. If the perceived lack of fairness/respect continues beyond a “one-off” occasion, the issue can become systematic, at which point it becomes a culture issue. And if a company lacks either a formal or informal way for its members to talk to each other, you have a formula for breeding mistrust. When people get upset, angered, frustrated, or even just confused, and they have no way of clearing the air, problems start to fester.

Sometimes the culture of a business isn’t necessarily bad, but it might be a bad fit for you. The company might need its workers to follow an exact written process in order to maintain quality, but you may be looking for autonomy and freedom in decision making. In that case, you or that employee are not a good fit for the job. If that fundamental misalignment is not recognized, you’re going to have a culture conflict on your hands that will affect the surroundings of that issue and spread.

To develop culture, talk with each other. This might sound trite, but it’s easier said than done. People need to be able to share their ideas and speak openly without fear of repercussion. People want their opinions heard, and they want to feel good. And Stop thinking of people in terms of “employees” or “departments.” You’re all part of the same team, so act like it. Rallying around the idea “we’re all in this together” builds a sense of unity and community. So when fundamental misalignment is not recognized, you’re going to have a culture conflict so ensure time and processes are put in place to stop ,avoid and control the fundamentals within and around your style of culture to suit the company's long term vision and end game.

Just remember business is not easy alone so culture will take time but can definitely be rewarding to the business and the people within it when all align to a common goal and a community feel. So master the art and try implement structures and ways as early on in your business to maintain the culture before it gets big or bigger as the job will only be harder the later you start to focus on getting it right and in sync withe the overall big picture.

How to Scale a Business Fast

As your business begins to grow, you may be tempted to make cuts and take shortcuts in order to reach your next goal faster. But there are no shortcuts in scaling. In this article we will give you information how to scale your business faster.

To scale your business faster you shouldn't be entirely based on demand of your product or service. Yes, demand will certainly play a large role in how or when a business decides to scale, but you also need to consider lead generation, so you are not only relying on product demands, you need to identify your target audience. You can't successfully reach and sell to your ideal customer if you don't know exactly who that is, so it's important to research your audience and come up with a clear picture of who they are. Then you need a promotional plan that will get your product and services in front of members for your target audience. People get caught up in specific projects or campaigns, as they should it makes for good work and happy customer. Create the business plan long before your costumer really started expanding. As a thought out business plan can reduce the risk but be prepared nothing ever goes to plan, it limits risk and minimises mistakes in advance by thinking ahead.

Another key component of successful scaling is to ensure that goods and services are delivered systemically. Keep your process simple makes it easy to stay engaged with the people who are the greatest component of your growth and success which is your customer. Nothing makes scaling more manageable than a simplified business model with adequate processes and systems. By consistently offering a limited, familiar set of structures and rules to WOW their customers from the onset, companies can deliver those products or services more effectively with great in depth impact to the experience, allowing for stable, controlled growth over and over again regardless of the employee that is handle each part of the process.

Top 10 Business Consulting Firms in Sydney

What the best Sydney business consulting firms do and how they do it, to be the best business consultants you need to connect people issues and problems with a solution which show the consultants expertise this sometimes may require a team of consultants from a firm collectively working on the solution and best outcome for the client. The Top 10 Business Consulting firms in Sydney all have a history of delighted customers, so building customer confidence and outstanding service has been sometime they all have done exceptionally well over time. Masters of their own knowledge based on years of practical experience and education. They're consistently approachable and responsive, so customers never feel ignored. And provide a service with honesty, reliability, and respect no matter the cost is seems they remain true to the course and outcome which aligns to a moral and ethical compass as they deliver on projects time after time.

Top 10 Business Consulting firms in Sydney provided things like management consulting to help organizations improve performance and efficiency. Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue and form an alliance of within the company so all staff work systematically together to achieve this outcome as a whole. Those critical areas can be the marketing strategy and it's competitive advantage to stand out in the businesses industry against other players. These business consulting professionals analyze businesses and create solutions while also helping companies meet their goals across the board. Business owners should consider hiring business consultants when they need help or perspective on their chosen path or need a change within the company to take them to the next level of where the vision is taking them. Having new eyes and an outside view for a business is a very strategic and effective way to increase performance and realign the companies path and people should research and work with a consulting firm that meets the special skills and experience they require subject to the resources and budget that can work within of course but it should always be an option to consider.

The Top 10 Business Consulting Firms in Sydney have a team of the best consultants with a range of flexibility that can adapt to new projects, work cultures and colleagues easily. They come in, they fit in and they get the job done. Their soft skills and technical expertise allow them to take on their roles quickly and easily along side any business. They are confident about their skills and expertise. They expose a natural collaborative leadership and they leave their egos at the door. The great consultants in these firms are team players they put company goals and team spirit first and understand there is more to a business that the numbers and the bottom line even though we know all this areas is critical to the success and sustainability of a business. Discipline to work hard and they work smart and try think of any possible moves before they act to accomplish the best results in the shortest possible time with as little friction as possible. The best consultants are problem solvers and have the ability to understand function over form and cause over effect, because business consultants are either brought in for a specific micro or a macro problem, so you normally just want to bring them in and see the work getting done this is how you know the alignment and decision was right for that business firm you picked. Persistent in the ability to find new avenues, innovate and develop as a business firm and their individual consultants as they just don’t give up and know the growing for everything in this life happens when challenges and new obstacles arise which you choose to take on and learn from one problem at a time. They accept frictions, unforeseen circumstances and negative feedback, they learn from them and they move on which is how they keep emotion out of the equation and focus on the end result this allows a more driven and productive consulting team for the long term that can assist your companies problems. They will analyze and learn from every setback in order to prevent it from happening again and they take these lessons into the next project and allows them to get a broad diversified range of knowledge and experience within their field of work. They never stop learning to be the best which is call Kaizen continuous improvement and development. They need to stay on top of any developments in their fields of expertise. It is their job to bring the latest knowledge and skills to the table when others can’t.

So these are the types of skills, qualities and benefits you'll reap from working with the right business consulting firm in Sydney, there are plenty of smaller firms and smaller level budget services the consulting firms have available and they also meet most if not all of the points above. You need to know what you need for your business or the type of firm that can help you first but I ensure you once you align to the right firm and team of consultants you'll wish you had done this years earlier and won't want to leave them as your right hand support. If you want to discuss your business needs and where any gap may be in further detail then book a FREE 30 mins discussion with no obligations then follow this link and book in a day/time to see what we can do for you at True North Business Consulting: www.truenorthbusinessconsulting.com.au/request-a-call/

How to Make a Facebook Campaign Work Well

Facebook Campaigns allow you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users based on their location, demographic, and profile information. Many of these options are only available on Facebook.  After creating campaigns, you set a budget and bid for each click or thousand impressions (users that will scroll past the campaign in their new feed is an impression) that your ad will receive. Users then see your ads in their newsfeed on Facebook so our department for Business strategies services in Sydney will give you the article to give you the most adequate and relevant information about how facebook campaigns work.

 The most critical part is to initial identify your campaign objective, or what you want your Facebook ads to actually accomplish as the end outcome or result. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales. Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation-

 the process of providing Facebook with a profile of your ideal audience so Facebook only display’s your ads to people who exhibit the behaviors and belong to the demographics you’re interested in allows you to be very creative about who your promoting or selling to which in turn should reduce the amount of ads spend or budget you require to achieve the objective you desire. When you do this wrong and aren't executing this right I have seen many Facebook campaigns fail heavily and the business loses faith in the ability of the power of social media marketing online from that point which is a lack of understanding from the business not the platform itself. Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose they call this lookalike an avatar which then Facebook will promote and advertise to that avatar. When uploading data from existing clients or a data base normally this is done via a email list and you do require a hundred or more as a minimum to effectively get a clear picture of the right avatar fro your business. 

 Then create the ad/s you want to run. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign. Turn a post on your Facebook page into an ad to increase that engagement score. From your advertising dashboard, select your own page as the ad's destination, select "A specific post on Your Page Name," and then choose one of your recent posts from the dropdown menu. If you're choosing a post to advertise something specific try targeting "Only people who are fans of" your page already (under Connections in your ads dashboard) to keep costs low and produce better results. Yes if you have a Facebook business page when you do a no paid post to your own current audience of your business or fan page Facebook will restrict the post being seen by all of your audience if you don't pay by using the algorithm called edge rank. This is how Facebook makes it's money the businesses that want to access the large range of the data of the users to market to them are the ones that fund this platform but don't be put off the low cost ability to get a solid return for your money as a business owner is still probably the best in the market for nearly every business. 

 Starting a campaign that targets only existing fans if you have a fan base of 1,000 or more. Facebook charges less per click for such ads and you have the added benefit of increasing engagement with your fans and getting them talking again. It can be tempting to use advertising to try to attract new people to your page, but that's harder to do and more costly. Take advantage of your built-in prospects who are already there waiting for a compelling reason to engage with you, sign up for your email list or check out a new product you are about to launch. If you need to attract more fans to your page, consider using engagement ads. These are ads that keep users inside Facebook, meaning when someone clicks the ad it will take them to a Facebook page vs. an external website. And because they advertise destinations within Facebook, users can simply hover over the ads to "Like" your page, add a comment or share in their News Feeds without leaving Facebook and this is what Facebook actual wants the users to stay on their platform and spend time there. The way to effectively link your ad once you have a clear avatar or audience for your campaign with a clear objective to work towards you will need to set the time frame and budget of $ to spend. Once these things above have been clearly identified the next steps it to link it into a sales funnel or landing page this is what larger businesses or businesses that have a larger budget allocated to the campaign to not only promote a Facebook page but want to capture the users emails for future remarketing purposes. So you might have seen a free Ebook, webinar or seminar that businesses or people will offer but it comes at the cost of your name, email and maybe contact number to receive this free offer, they call this the call to action CTA where the business wants to build an email data base from this ad. So the landing page or sales funnel is a single page website or a series of single page website that when you click on the Facebook ad you will navigate to a new page that promotes the call to action and then you can submit your details in to receive it, you'll probably have a second page after submitting which is the thank you page. Then you will have to check your email to get the final call to action you requested for and they will have an automated email template that will be sent and the more effective businesses will sometimes even offer a second call to action trying to up sell or cross sell in that same email template below the first Ebook or webinar registration confirmation that might be at the top. 

So as you can see if you can execute the above right understand the right audience, have a creative ad with good copy (writing sales script in the ad), the landing page and sales funnel is setup and you offer a valuable call to action you can really get some wide scale and effective results with a Facebook campaign for any business small or large. The data in Facebook Ad manager and the ability to retarget existing or new users/ clients is crazy and the analytics that offer for free to track you ads and run different A/B test on ads meaning comparing two different styles of ads by working, picture or even just the audience can be done easily so if you refine this data and the results over time you are only going to improve the ad spend more and more over time. 

As you will notice as a business owner unless you are an actual marketer you probably don't have the knowledge, experience and most of all the time to do the marketing for your business  to this capacity and monitoring to make it work as best as it could. The team as True North Business Consulting has a marketing team and specialist consultant that you can book in for a free 30min no obligation strategy session to discuss areas that we might be able to help you business take things to the next level without stopping other important operations in your business to do it. Just follow this link and book in a time: www.truenorthbusinessconsulting.com.au/request-a-call/ 

How to Write a Winning Business Plan

A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it or describing your business strategy, showing you've written a plan, making an effective business plan can seem a frustrating and hard challenge. However, this skill is a vital requirement for any entrepreneur or business seeking to increase their chances of survival. Here are the tips for writing the business plan from the marketing consultant in Sydney True North Business Consulting, "if you fail to plan then you plan to fail":

 The business plan should be very comprehensive with backed financial data with practicality of each milestones to validate the goals and strategic process to reach them. It should include the purpose of the company which is the True North aka vision and the why for your business, the goals and objectives of the business, as well as real market financial data or current historical financial data and researched information. The marketing should also be described in detail, that is, Product, Place, Price and Promotion as well as a detailed competitive analysis stating the strategic overview and reverse engineering the long term objective back to the actually engagement rate or cost per lead for each dollar allocated to  the marketing budget as clear logical and trackable goals. A business owner should always tailor the FINAL version of the business plan to their own personality.

 The comprehensive business plan is to state the vision and mission of the business. This can be as simple as saying "I want to build a well branded local florist which allows me a desirable lifestyle to raise my children" and “I would like to sell flowers for a profit”. This is a relatively basic and broad statement that merely states at a high level big picture view the company’s purpose and future goals. In addition, it is recommended that the prospective small business owners prepare a short executive summary that clarifies and highlights the key points of the business plan to prospective investors or even to themselves and their staff that they might want to share the companies vision with.

 The business plan should include a detailed description of the proposed or actual and this will fill the main body of the businesses direction and strategy. This portion of the business plan should include the type of business form used as well as the type of business merchandising, manufacturing service, franchise or other operations of the business. A statement of the potential opportunities for growth should be included. The hours of operation should be included as well as the proposed method of servicing your customers and what your competitors do well and where you see yourself providing just as much if not more value than them to make your impact on the market.

 The description of the company’s history, many prospective companies will be startups and therefore will not have much of an operating history. It is OK to be in a startup as long as the rest of the business plan is strong and focused though you can use industry researched financial data and give yourself a conservative guideline to what you wish to expect from your market, this also shows you have done the actual research and your numbers to reduce the risk before taking this venture on and also looking for investors to help fund this start up. If the company is not a startup, then a description of past history, operational as well as financial, future goals, and the method of implementation are warranted.

 It must be considered while constructing a small business plan will be around the delivery and strategy of your product or services being offered by your company to the market. As easy as that sounds, there can be a great difficulty in selecting a product or the delivery of a product. A description of how the product or service you intend to offer.  Offering of how will it benefit the consumer should definitely be included in the business plan. A description of the anticipated demand for your product or service should be included as well as potential cash flow from your product or service be ready to validate the forecasted financial for the business plans and try to be more conservative than optimistic to as you want to be prepared on the a lower worst case outcome to always ensure protection on the downside in business. One of the primary difficulties a small business faces is the type of product or service they will be selling to the public and how do you stand out with yours to be the best. In the case of a service you certainly do not want to be in an area where many other companies offer the same service as you do because having the ability to differentiate yourself is something that should be addressed and how you will break into your market to survive.

plan should always be viewed as a living document and contain specifics regarding dates, deadlines and specific responsibilities and this is a good psychological aspect to any owner having critical milestones to celebrate when you achieve them on time and also when you fall short to reflect and review what happened to try improve this for next time you might be presented with a similar challenge in your business. It should be constantly reviewed and updated, as well as being used in regular “plan versus actual” discussions. There are many business plans in the industry today that I se that have a business plan with little strategy or action plan to explain how to execute and implement effectively off and achieve the goals, which is why the practical way of how you work your way through the obstacles of running the business for real and things are live will be the outcome to if you achieve the results. Many businesses rely heavily on people taking actions and being accountable for them just as much as the high level business plan and goal setting too. A winning business plan and aligned to a detailed action plan with the right talent behind it to implement it without hesitation and the ability to adapt and innovate in a rapidly moving business world will ensure that the business is on a safer path to achieve the company’s goals and move towards the vision with positive results time and time again.

How to Reduce the Business Expenses Straight Away

Running a business means facing increasing running cost, taxes and fees on an annual basis. The costs seem to multiply exponentially each year, and the challenge is to balance those costs with revenue to not just increase total revenue but also the bottom line otherwise the extra stress and risk is pointless. When revenue holds steady, the costs have to come down to maintain that balance. Struggling businesses usually scramble to find ways to cut their costs before they go so far into debt they’ll never recover. If you are wondering how to reduce costs in business, here are some money-saving techniques from business strategies services in Sydney that you can implement right away:
Record your actual costs and compare them with the amount allocated in your budget. Also have budget for the business overall and then allocate a budget to various areas or departments in the business. Try to work out why there is a discrepancy between what you planned to spend and what you actually spend. The larger the cost overrun, the more scope there should be for savings. Actual costs that are higher than your budgeted costs usually indicate room to reduce costs. Lower costs may indicate good management, but might also reflect a drop in quality or potential problems. If possible make each cost the responsibility of one person or manager. Some costs will be easier to control if one person is responsible for that cost throughout the business. Get your employees involved in cost control as always asking for feedback and innovative ways from staff not only is a opportunity to motivate the staff to get involved but leverage off their knowledge as every one will have one idea that you never had before even if it's small or big they will trust me. Give them an incentive to suggest cost-saving ideas and ask what causes them problems or wastes their time which is a very well renowned business model called Kaizen from Japan which is feedback from the bottom up of a company but the top down needs to embed and encourage this behaviour to actually work effectively across an organization.
Employ the right people who make money for your business, more money than it costs to retain them. That means hiring people who are capable of doing the job and have experience and skills. Give responsibilities to the employees with the most skill and efficiency in those areas and making sure they care enough about there job and role to want to contribute and see the company do well and its just not clock work, this ability to get your employees into a mindset of being apart of the bigger picture in business is a skill itself for a manager or owner. Don’t use expert sales people for word processing or “numbers” people for design functions understand your staffs skills and strengths and then help them knuckle down on doing that more, you can do employee profiling through HBDI Herman Brain Dominance Intelligence programs to assess each employees capabilities if you don't feel comfortable making this judgement yourself. It's often necessary for one person to be responsible for a variety of tasks, but consider exchanging some of those tasks with another individual who shows greater efficiency. The right combination of experience and training can make the difference between a good hire and a great one and that difference can make a huge impact for the better or worse for a small business or a fast growing one too that needs quality resources.
Outsource your business as many of the individuals or companies that provide outsourcing services are able to do the work for considerably less money so it can help you to reduce cost right away, as you don’t have to provide benefits to their workers, and have fewer overhead expenses to worry about, for example, the cost of website development. Services like True North can help you find and contract highly qualified developers who generally charge a fraction of what you’d pay for a local hire. The cost different is so different and some or most of the countries abroad have English spoken workers that have minimum university level degrees and education at a USA standard level. The Australian market is booing via Philippine outsourcing agencies these days and like with any recruitment you can sometimes not get the best fit on the first hire or time around though from my own experience you can get amazing staff and over time they learn and develop a better understand of your business just like an employee would do locally but the benefit here is the cost is about 80% less of an expense. The time zone for Sydney to Philippines is only 2-3 hours difference so makes working hours and contact a lot easier tasks for other places. 
Review your marketing strategies to make sure that all of it is needed any time you can be the person that tries everything and implements more than is necessary without stopping to see what is proving you the most ROI return on investment. Most businesses spend a lot of money on marketing efforts that do not ever produce and no one has bothered to track it or to challenge why they are even doing it. By reviewing your marketing strategy regularly or having a full time marketing manager do this, you can find places to save money and also get better results with the dollars you are spending. Start by eliminating marketing efforts that are at least a year old if you cannot document how they have helped your business within that time frame. The ability to track and monitor the social media ads these days are easy and very effective if you or you marketing person is aware for them and taking the time to review it ongoing. One tip I suggest in the marketing world is to have few different marketing avenues but percentage base the revenue through what I call the "satellite" approach. Where 50-80% majority of the overall budget goes to the main revenue producing marketing strategy and the remainder of the budget would be split across 2 otters areas or be used as a risk free budget. To gauge and test across new social media platforms or areas of marketing but you want to review the ROI and impact they deliver otherwise this exercise is pointless so you can be ready to move onto the next profitable trend in marketing if you find something or the current big marketing thing dies suddenly, you won't be left in the dark and looking silly. Always be scoping the market, keep to a structured marketing plan and budget 
If you think you need to review your business expenses and look at effective ways to grow then talk to the experts in the small business space then request a call back from a True North small business specialist today:  www.truenorthbusinessconsulting.com/reqesut-a-call/ 

Why Facebook Marketing is Important and How to Execute on it for New Clients!

Marketing is the key to success for any business. However Facebook is becoming an increasingly important way of obtaining information about friends and family, but also about world events and any business owner knows information is key and holds leverage for a business owner. Whether it’s good or bad there’s no doubt that Facebook marketing is one of the most effective ways of marketing, the site’s impact is unquestionable. Over one billion users make it a cultural, economic and social phenomenon. So think about opportunity loss if you are not actively on this platform and in front of your customers either current ones or new.

To do Facebook marketing you have to join Facebook, and create your own profile page, where you will be able to tell people about yourself. And to market your business, try to start adding friends, preferably your own circle of friends or people that you already personally know. Once you build your own network of friends, it is now time for you to extend that network. Try joining groups that share your interest or groups that are interested in what you have to offer by target gin niche's. This is the easy alternative that can be beneficial to a a smaller business with a limited or no marketing budget but has the asset of time on their hands to be active about obtaining new clients.

You can also try personalizing your profile page to make it unique which will attract people to view it or engage with your content more. You might also want to post links to your website on your profile page or you can also syndicate your blog pages using RSS. These tools are already provided by Facebook, so you don't really need to know about HTML programming or other complicated internet things. The benefit of putting out a blog from your website to your Facebook profile page can generate traffic both ways along with adding additional back links to your website, back links increase the changes your website will rank higher on a google search for organic searches not paid Adwords.

Facebook marketing is important to businesses now knowing that majority of your customers or clients will be on this platform or in the future will be on this platform. It can work magic if you understand the potential is has to offer your business. Of all the social networking platforms on the Internet today, none has the same targeted advertising capabilities of Facebook. Facebook collects more details about its members than other services, these details allow you to create advertisements by profession, interests and social connections, allows you to target and expand your market reach and within these searches you can allocate a budget in dollar amount that has a specified time to use that budget across. It enables marketers to upload lists of contacts such as emails, so for the uses of a business that has a good sized data base of emails already then this is hard to overstate knowing it gives instant leverage to reengage to the people on that list within a more popular environment, so with users across the world devoting countless hours to the site being the business that is always popping up in the background allow you to be positioned for the next sales as you seem to always be there in their minds or in front of their eyes.

Facebook is a great place to market products and services without paid promotion as Facebook encourages word of mouth advertising with a share option imagine the impact of a really good referral share and positive feedback story that goes viral for your business, it amplifies the reach it will get. If someone likes your profile page or the products or services you sold them, they may be able to recommend you to their network of friends and also their groups so be delivering a good service is critical on these platforms as the positive or negative exposure can be stretch just as easy either way so keep this in mind with how you operate and conduct yourself as a business online. This means that the people in Facebook will be able to also advertise for you without paying for it.

So depending what type of budget your business can allocate to the social media platforms you need to know how to implement and execute an effective marketing strategy. Where I see many small businesses go wrong is not knowing how to execute the strategy and when they blow their initial marketing budget and the stats are terrible. They default to thinking negative and want to give up and believe the whole thing is hopeless and rubbish, so they go back to their traditional ways of generating business, fingers crossed and holding their breathe... right?! Now you see what not to do we can focus on the way a paid strategy should be implemented, first you need a clear objective i.e convert leads/get new sales, increase likes to the business page or exposure through engage through brand awareness. But in my experience the most common is the lead generation as this is the easiest and most effective to get a return on your investment (ROI) for a smaller business. Then now we are aware of generating leads we need to creative a landing page which is a single page website that will capture the customers name, email and mobile or any other fields you want to add but keeping this a simple process is important to ensuring more people want to opt-in (leave their details). This due to the shortening attention span of today's consumers which marketers are noticing through research and real life stats that the number of times you need to pop up for the sale or be seen by the client has increased from less than half a dozen to over a dozen now. So saying the attention span part you can imagine that the aesthetics of the landing page has to be on point, the main thing I would focus my attention on is the copy which is the sales writing on the landing page. The sales copy used in effective marketing campaigns have a whole world of psychology behind them in the words, text size, where to bold or pop words and the colors used, spending time and money here will definitely stretch the money spent on the ads themselves.

With a clear objective and landing page now setup we need to create a reason for the customer to leave their details which we say is a "call to action". This is something that needs to excite or offer the client an incentive to want to leave their details for you but also is the first trust building aspect of the sale relationship for the business to create and do by adding value. Believe it when I say this to you that you just don't put an ad out there and the clients come running and jump up and down begging for your service or product. Plus no one ever wants to be sold too remember these words with seriousness as I have spent over 10 years in sales! So now you have the client in the sales funnel and can massage and engage with them across numerous ways, add them to an email list, call them and offer feedback on the call to action which might have been an ebook. Maybe the call to action was a free strategy call and then you can talk to the client, ensuring trying to always add value to the customer and not selling will allow the relationship to develop with trust and a transaction for your services and their money will be highly likely to occur if you show the ability to articulate the service or product your business offers.

So now you know how to effectively you Facebook to market and leverage to getting your business out their and generating new business, you will find that this platform will become one of the main sources and ways to building the revenue in your business and scaling the structure.

If you think you need to talk to the experts in the small business space then request a call back from a True North small business specialist today: www.truenorthbusinessconsulting.com/reqesut-a-call/