A vision statement is a concise way of telling you, your employees, and the world what your business would like to achieve in the near and long term. It’s a lot like goal setting, but a little more grand. A vision is more of a destination. Think of it like this: when you were young, you wanted to grow up to be something, the president, an actor, an entrepreneur. In other words, you had a vision of your life as an adult. But we are not talking about just any vision here. We are referring to your company’s, or your business’, vision.

You know that you have succeeded when you have achieved the goal or accomplished the purpose, that you have set out to achieve or accomplish from the beginning. All those hours, resources and efforts that you have spent on planning, researching, and subsequently implementing those plans are directed towards a fixed objective. You know, from the outset, that you want your business to become something. You have a vision in your mind what you want it to be in the future.

A business vision, which comes in the form of a vision statement, is a clear declaration of what a company, business or organization wants to achieve or become in the future. It is not to be confused with the “mission statement”, which puts forth how the company, business, or organization intends to achieve a realization of that vision. The two are closely related, however, since the vision provides a plan for the future, while the mission statement is essentially an outline of the company’s purpose and operations.

Simple. You cannot start planning if you do not know where you are going or you do not know what you want to become in the future. You cannot map out directions if you do not have a destination in sight. You cannot start strategic business planning if you are cannot envision where your business wants to be. If you, as the business owner, have the skill, you can write the company vision statement yourself or with a partner. If you have a few people in your company, the best way to write a company vision statement is to brainstorm. You will be surprised at the plethora of good ideas you will get. Get everyone in your company together, tell them what you are doing, and start brainstorming. In order to write a vision statement, keep in mind two things besides your dream for the future – your values statement and the stakeholders of your organization. Vision statement has to be in line with your company values statement. Whoever your stakeholders are or will be, your vision statement has to be in line with those stakeholders. For example, if you are funded by venture capitalists, they have a say in what your company will be. Don’t engage in fantasy. Keep the vision statement real.

You can liken your company vision to your business’ destination. Unfortunately, it is a fact that not all employees are fully aware of where their organization is heading, and having a vision will rectify that problem. All levels of the organization will be kept in the loop, so to speak, and this awareness will give them focus in carrying out their assigned tasks, duties and responsibilities.

Make the purpose a clear message and include the overall team in the vision, this will allow a more fulfilled environment and also as a leader of the company to make the decisions for the long term more effectively. Everyone and everything needs vision, purpose and reason as to why. Find yours and keep looking and refining it until you have it as life and your business will only excel once you do!
Written by:
Kane Hansen.