It is an undeniable fact that technology has, and is continually changing the way we do business, and has no doubt about it made it’s impact on digital marketing as well. In fact, it has brought digital marketing a long way and its future looks bright. Technology is inescapable now and those in business that choose not to face it will fizzle out. It pervades every facet of our life just see people everywhere now glued to their phones right! From how we work, play and live our lives, technology has created a revolution that will grow for as long as humans continue to advance in their capabilities.

As the days, months and years go by technology just gets better and better. What was once the latest and greatest yesterday, is old news today. The bottom line is, technology doesn’t wait for you and if your organization isn’t keeping up with it, you will surely be left in the dust by one of your competitors. They surely would have used social media as their advantage in this technology era. Social media is growing at warp speed and isn’t going to slow down. With more and more people joining social media sites and using them regularly or efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before, just knowing the technology abilities for social media will be one of the best ways if not the only way to use in your business for scaling and profiting solid results.

Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive. With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks with over 4 Billion active users world wide. And they’re engaging with their favourite brands and connecting with them on different levels don’t you want to meet your current or future potentials clients eyes where they are focusing most of their attention on? By giving your businesses brand the social media touch, you not only generate more business but also connect with your EXISTING customers better and serve them on a higher level which has shown to result is retention of customers. It actually makes your online marketing easier once you have a execute strategy in place and it can save you a lot of your time once done. You can also contract it out, hire in house or do some training to look after it yourself if you aren’t in a position increase business expenses currently.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader the go to source for information on topics related to your business. Perhaps the most important thing social media can do for a business is to give business owners a way to engage customers in a whole new way. Social media allows you to get personal with your customers, and form a bond of trust with them. By replying to the concerns of your customers and asking for their opinions, you can enhance customer satisfaction while getting more traffic for your site, which further promotes your business.

So just as any means of marketing has been done previously in history from having a stall in the local market, door knocking, mailing, radio, television and emails the principals aren’t different you just want to been seen by your customers eyes, identified as an authority in your space and they know you can add value to them. The new world of social media allows a small business to use these same principals but with huge leverage at very low costs, so the margins of ROI can be massive. If you aren’t taking advantage of these things already then you need to start this process NOW!

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Written by:

Kane Hansen

True North Business Consulting.